Procedure for Non-Commercial Use of the Wilfrid Laurier University Name and Marks

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This online version is for convenience; the official version of this policy is housed in the University Secretariat. In case of discrepancy between the online version and the official version held by the Secretariat, the official version shall prevail.

Approving Authority: President

Original Approval Date: October 28, 1992

Date of Most Recent Review/Revision: May 2, 2012

Administrative Responsibility: AVP: CPAM

Parent Policy: Policy for the Use of the Wilfrid Laurier University Name and Marks (13.1)

Authorized Use

All non-commercial use of branded property without the prior express written consent of the Assistant Vice-President: Communications, Public Affairs and Marketing (“CPAM”), or his/her designate, is strictly prohibited. All non-commercial use of branded property shall meet the established guidelines and standards for the use of University branded property. The improper or unauthorized use of branded property by internal or external parties, including third parties whether or not they have a direct association with the University, will be investigated by CPAM and subject to further action, up to and including legal action. 

Annually, CPAM and Athletics and Recreation (for use of the Golden Hawk logo only) shall review the established standards and guidelines for the non-commercial use of University branded property and confirm the standards and guidelines to be applied for the next year. In completing this review, there will be consultation with and input from all University campuses. This review and confirmation of the standards and guidelines for the next year shall be completed annually no later than December 15th.

Application Process

Requests for the non-commercial use of branded property shall be made in the first instance to the Assistant Vice-President: CPAM, or his/her designate. Requests shall be approved or rejected based on a review of the guidelines and standards for the non-commercial use of University branded property, and any other applicable university policies, procedures and guidelines. Branded property may not be used in any manner that brings the University, or its faculty, staff, students or volunteers into disrepute. The University reserves the right to approve or reject a request for the non-commercial use of branded property in its sole discretion and any decision of the Assistant Vice-President: CPAM, or his/her designate, is final.

Requests may be approved on a one-time basis, or for limited and restricted purpose or time. Where non-commercial use of branded property is approved, the user shall agree to follow all guidelines and standards for the non-commercial use of branded property and adhere to any established restrictions. Any breach of the permitted use of branded property will be subject to investigation and prosecution, as appropriate, by CPAM. The University reserves the right to revise or rescind any permission or approval and in that case, the user shall immediately cease the unapproved use of branded property.