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BA (Delhi University), MBE (Delhi University), PhD (McGill University).
My research focuses on enhancing consumer wellbeing, and has been funded by both external (Social Sciences and Humanities Research Council of Canada; Transformative Consumer Research/ACR) and internal grants. Using a consumer wellbeing lens, I have conducted and published research on:
- Consumer coping with negative service experiences; Service provider responses to negative service experiences
- Consumer use and generation of WOM
- Consumer (dis)empowerment
- Customer commitment
More recently, I have published conceptual work on managerial sensemaking through metaphors and narrativization.
My research in progress focuses on materialism, consumer power, and moral imagination.
Doctoral courses:
- Behavioural Research Methods
- Service and Relationship Marketing
- Consumer behaviour (co-taught)
- Marketing Management
- Consumer Behaviour
- Applied Business research
- Marketing Management
- Consumer Behaviour
- Marketing and Society - Received the Aspen Institute's Ideas Worth teaching Award 2019
Contact Info:
F: 519.884.0201
Office location: LH4019
Office hours: By Appointment.
Languages spoken: English