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Bill Morrison is a professor in the School of Business and Economics at Wilfrid Laurier University in Waterloo, Ontario. He is co-editor of the Journal of Air Transport Management and a research fellow at the Centre for Transportation Studies at the University of British Columbia. Morrison’s general research interests lie in the application of microeconomic theory and game theory to problems in a broad set of contexts. Morrison has an undergraduate degree in Economics from The University of Stirling, an MA in Economics from Carleton University and a PhD in Economics from Simon Fraser University.
In the area of air transportation, Morrison’s research encompasses the business strategies of airlines and airports along with industry regulation and government policy in aviation. Morrison is also active in the area of behavioural and experimental economics, where his research investigates intertemporal decision-making, attitudes to risk and behavioural biases in consumer choice.
- D. Gillen, W. G. Morrison, “Aviation Security: Design, Governance, Performance, Financing and Policy,” Public Safety Canada; Kanishka Program Research Initiative. (2015)
- W. G. Morrison, R. J. Oxoby, “Loss Aversion in the Laboratory,” LCERPA Working Paper. (2014)
- W. G. Morrison, R. J. Oxoby, “The Endowment Effect and Intertemporal Choice: A Laboratory Experiment,” Canadian Journal of Economics, 46(2). (2013)
- K. J. Mason, W. G. Morrison, “European liberalisation and the evolution of airline business strategies,” in: ‘Liberalisation in Aviation,’ P. Forsyth, D. Gillen, K. Hüschelrath, HM Niemeier, H. Wolf (Editors). Ashgate. (2013)
Contact Info:
T: 548.889.4637
Office location: LH3005
Office hours:
Spring 2024:
By appointment only
Languages spoken: English
Personal website:
web.wlu.ca/sbe/morrison