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How to Implement a Digital Strategy

How to Implement a Digital Strategy

Nov. 14, 2019

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Presented by Marsh Canada
Lynne Vonwistinghausen, SVP Head of Operations and Technology

Marsh is a global leader in insurance broking and risk management. Working with clients of all sizes, Marsh delivers solutions to better quantify and manage risk.

Digital strategy is truly about evolution and Marsh Canada is proud to have been providing these types of solutions to their clients before the term InsurTech was even coined. Marsh Mobile originally stemmed from a need for clients to self-service their claims, and has grown to service their 90,000+ clients.

When looking at how to implement a digital strategy, Lynne clearly defined the process:

  1. Identify key pain points
  2. Review current processes
  3. Define future processes
  4. Engage your stakeholders – “You can’t communicate enough”
  5. Take a holistic approach – effective change requires people, processes and then enabling technologies.

Here is a great example of how Marsh is enabling technology to support their clients:

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