Laurier expert alert: Valentine’s Day

Feb. 10, 2022
For Immediate Release

Waterloo – Valentine’s Day is Monday, Feb. 14. Wilfrid Laurier University has experts available to speak about relationships and Valentine’s Day marketing.

Love and relationships

Justin Cavallo, associate professor in Laurier’s Department of Psychology, is an expert on close relationships, motivation and self-esteem. His research examines close relationships from a social cognitive perspective and how prior relationship experiences influence people’s approach to subsequent relationships. He can also speak about the mental health implications of isolation and what people can do to stay well. Contact: jcavallo@wlu.ca

Gary Foster, associate professor in Laurier’s Department of Philosophy, is an expert on the philosophy of love and sex, as well as moral psychology. The main focus of his research is on the relationship between love and personal identity. Contact: gfoster@wlu.ca or 226-972-8059

Valentine’s Day marketing

Brad Davis, associate professor of marketing in Laurier’s Lazaridis School of Business and Economics, is an expert on brand communications and strategy, evolutionary psychology in consumer behavior and ethical issues in marketing communications. He is available to comment on marketing and branding ahead of Valentine’s Day. Contact: bdavis@wlu.ca

Ebrahim Mazaheri is an associate professor of marketing in the Lazaridis School of Business and Economics. He teaches digital marketing and marketing research and is available to speak about online shopping, social media marketing and online consumer behaviour. Contact: emazaheri@wlu.ca

Chun (Martin) Qiu, associate professor of marketing at the Lazaridis School of Business and Economics, is an expert on retail. He is available to comment on Valentine’s Day shopping and store promotions, as well as the impacts of the pandemic on retailers. Contact: cqiu@wlu.ca