Laurier expert alert: Valentine’s Day

Feb. 9, 2023
For Immediate Release

WATERLOO — Valentine’s Day is Tuesday, Feb. 14. Wilfrid Laurier University has experts available to speak about relationships and Valentine’s Day marketing.

The following list includes Laurier experts who are available to speak at this time but does not represent the full breadth of expertise that exists at our institution. For a more comprehensive inventory of our faculty researchers, please consult the Experts at Laurier database.

Justin Cavallo, associate professor in Laurier’s Department of Psychology, is an expert on close relationships, motivation and self-esteem. His research examines close relationships from a social cognitive perspective and how prior relationship experiences influence people’s approach to subsequent relationships. He can also speak about the mental health implications of isolation and what people can do to stay well. Contact: jcavallo@wlu.ca

Brad Davis, associate professor of marketing in Laurier’s Lazaridis School of Business and Economics, is an expert on brand communications and strategy, evolutionary psychology in consumer behavior and ethical issues in marketing communications. He is available to comment on marketing and branding ahead of Valentine’s Day. Contact: bdavis@wlu.ca

Judy Eaton, a professor in the Department of Psychology and faculty advisor for the Certificate in Positive Psychology program, is an expert on apologies, remorse and forgiveness, as well as other topics related to positive psychology, including adult colouring and its role in stress reduction and mindfulness, compassion and resiliency. Contact: jeaton@wlu.ca

Gary Foster, associate professor in Laurier’s Department of Philosophy, is an expert on the philosophy of love and sex, as well as moral psychology. The main focus of his research is on the relationship between love and personal identity. Contact: gfoster@wlu.ca or 226-972-8059

Ebrahim Mazaheri is an associate professor of marketing in the Lazaridis School of Business and Economics. He teaches digital marketing and marketing research and is available to speak about online shopping, social media marketing and online consumer behaviour. Contact: emazaheri@wlu.ca

Sarah Wilner, Laurier Chair in Brand Communication and associate professor of marketing at the Lazaridis School of Business and Economics, is an expert on branding; consumer behaviour and consumer culture, products and services; product design, trends and innovation; and marketing communications, including advertising. Contact: swilner@wlu.ca